Consumers may provide their ZIP codes at the register “because they believe it’s required for the transaction,”
Disclosing ZIP codes allows “people [to] track their purchases. It creates a profile and that information can be shared with other companies and that’s dangerous to have that information in one area,” says lawyer Gene J. Stonebarger, whose lawsuit triggered the ruling. The ruling in the Jessica Pineda vs. Williams-Sonoma case has paved the way for […]
Read More Consumers may provide their ZIP codes at the register “because they believe it’s required for the transaction,”